‘Modi Kahin Nahin Jaayega’: Show of confidence or signs of BJP anxiety?

The BJP’s aggressive new “Modi Kahin Nahin Jaayega” campaign has sparked a fresh political battle, combining digital outreach, rap music, social media messaging, and street-level mobilisation. Launched in response to remarks by Congress president Mallikarjun Kharge, the campaign arrives at a time when opposition parties and civil society groups are intensifying protests over the CEC-SIR issue, turning the spotlight on both narrative control and political messaging ahead of key electoral contests next year.

But beyond slogans and viral videos lies a larger political question: Why has the BJP chosen to invest so heavily in defending Prime Minister Narendra Modi’s leadership at this moment? Does the campaign reflect confidence in Modi’s enduring appeal, or does it signal growing concern over a unified Opposition, student-led movements and mounting criticism around democratic institutions?

In this episode of Capital Beat, senior journalist Smita Gupta, author and policy expert Pushparaj Deshpande, and senior journalist TK Rajalakshmi unpack the politics behind the campaign, the BJP’s reliance on Modi’s personal brand, and the broader implications of this high-decibel communication strategy. Watch the full video here: