Kerala sets Onam record with Rs 970-crore liquor sales
BEVCO registers 9.34 per cent sales hike over 2024; on September 4, outlets had a record single-day sale of Rs 137.64 crore
Keralites set a new record for their liquor consumption this Onam, with the Kerala State Beverages (Manufacturing & Marketing) Corporation Ltd (BEVCO) reportedly selling booze worth Rs 920.74 crore over the 10 days of festivities.
The figure was reportedly a 9.34 per cent hike from 2024’s Rs 842.07 crore.
On Thursday (September 4), sales reportedly peaked to Rs 137.64 crore. Since Friday (Thiruvonam) was a dry day, the sales figure went up sharply again on Saturday, to Rs 94.36 crore. Six BEVCO outlets reportedly earned more than Rs 1 crore in Onam sales.
The Onam boom adds a big chunk to BEVCO’s yearly turnover. In the 2024–25 fiscal year, Kerala’s liquor sales touched Rs 19,730.66 crore, up by 3.5 per cent from Rs 19,069.27 crore in 2023–24.